Understanding your customers is the key to success. The more you know, the more likely they are to buy into your brand. The types of research undertaken determines the level of investment required, from desktop research and competitive analysis to customer surveys or comprehensive market research.
Why does your business exist, and why should anyone care? Your brand purpose statement is a short emotive sentence that will guide the actions of your organisation. Defining your purpose will find your spark, capture your passion, motivate and inspire your team.
Brand positioning is about owning a unique position in the mind of the target consumer. It’s what you want people to think and feel when they encounter your brand; the way you differentiate yourself.