Are your packshots optimised for the digital shelf?

If you sell online, it’s crucial to create mobile optimised imagery (MOI) for your product range. On-shelf packaging is important for the retail environment, but the digital shelf is a different proposition.

The example image above illustrates the difference between the original product packshot and the mobile-optimised version, which has been adapted specifically to work on the digital shelf. These are digital renders, we produce images like these for our clients who sell online.

In the competitive world of online retail, the primary objective of the mobile optimised image is to enhance and define the key characteristics of your product. The trick is to remove any supplementary details and visual clutter, which makes the image super-clear.

Shoppers need to see quality, clarity, and familiarity. First impressions count, so here are the key points to remember:

• Who is the brand?
• What is the product?
• Which variety is it?
• How much is in the pack?

As consumers increasingly turn to digital platforms for their shopping needs, creating high-quality product packshots for the digital shelf is essential.

What is the impact on sales?

Research shows there is a significant uplift in sales by using mobile optimised imagery. Whether you’re selling in Ocado, Amazon, or your own D2C website, by using high quality images and clarity of information your brand will absolutely amplify sales.

Get in touch for advice on optimising your brand assets to stand out on the digital shelf.