Trends in sustainable packaging for food brands
Most of our clients are reviewing their packaging strategies to align with their sustainability goals. We’ve compiled a list of the things you might want to consider, these some key trends shaping the landscape of sustainable packaging for food brands.
1. Minimalism and simplicity
Reduce, reuse and recycle; less is more. Brands are opting for more minimalist designs and simple packaging solutions to reduce waste and promote recyclability. We worked with Little Big Flavour Kits to launch their brand with a box that’s 100% biodegradable, with no glue used in the assembly or construction.
2. Plant-based materials
From cornstarch to bamboo, plant-based materials are gaining popularity for their biodegradability and reduced environmental impact. We’re even seeing edible packaging innovations, using materials such as seaweed wraps or rice paper. One Good Thing has also launched the world’s first wrapper-free snack bars.
3. Recycling innovation
Many brands are investing in closed-loop systems, using recyclable materials or post-consumer waste. Recycled plastic or paper helps close the recycling loop and reduce reliance on virgin resources. The Weetabix Food Company has been pushing their sustainability goals, making 100% of its packaging recyclable.
4. Compostable options
Biodegradable films made from plant-based materials are emerging as a viable alternative to traditional plastic wraps. Prodigy Snacks are using fully biodegradable wrappers, including all the inks and adhesives used. The chocolate brand is committed to being impact driven and they also engage in their own plastic clean-up and carbon offsetting initiatives.
5. Reusable packaging
Returnable containers are on the rise. Burger King has been trialing reusable and returnable packaging, in support of its efforts to slash single-use plastic from its restaurants by 2025.
6. Smart packaging
Smart labels are set to become smarter, and more interactive. After celebrating the barcode’s 50th birthday, GS1 UK is pushing the next generation of on-pack labelling, with QR codes that could shape the future of retail.
7. Reducing plastic
Plastic-free commitments: Many brands are making ambitious pledges to eliminate single-use plastics from their packaging. Who Gives A Crap sells all of their products in 100% recycled paper wrappers, and shipping is carbon neutral.
What’s next?
As consumers become more eco-conscious, the demand for sustainable packaging is driving food brands to innovate and rethink their approach. Whether it's through minimalism, plant-based materials, recycling initiatives, or smart packaging solutions, the shift towards sustainability is evident. By embracing these trends, food brands not only reduce their environmental footprint, but also build trust and loyalty with a growing segment of environmentally aware consumers.
Ping us a note to talk about your sustainable packaging options.