Rise of the food brand start-up
The number of new food and drink start-ups has been rising over the past couple of years. According to recent research by EMW, “More people are becoming disillusioned with the nine to five and are leaving their careers behind to follow a passion for food”. We’re seeing new food products popping up all over the place, and while it’s great to see new brands coming to market, only one in three will survive the first 24 months.
There are some great stories of people leaving their careers behind to launch a successful company in the food and beverage sector. But despite the rise in start-ups, many people are unaware of the challenges involved in building solid foundations for a food business, from brand design and product development to health and safety; labelling regulations, trademark protection, and many other considerations.
Starting a new business needs some form of investment. And to attract investment, start-ups need to show that their business idea is viable and prove there is a consumer demand for their product. If you’re going to appeal to investors, having a great product is not enough. You also need to develop a compelling brand proposition that will resonate with both investors and consumers.
If you have a product idea and you need to build a credible brand proposition, click the button below to find out more about our brand start-up package for food businesses.