Client Questionnaire


You can download our Client Questionnaire document to help you extract some top level information. This is something we created to help us understand precisely what the business does, exactly who it’s for, and where these people are likely to interact with the brand.

The questions have been formulated to extract the information we need to build a picture of the brand and the direction we’re heading. Some of these questions are applicable to most brands, you might also need to create some new ones to tackle a more specific challenge.

This is a multi-page PDF that we send to our clients. You are welcome to use it to help with your brand development, or to create your own version of the client questionnaire.

Before you download

This file is purely for your reference. It cannot be copied, presented or resold as your own. Full terms and conditions are available here. If you do experience a problem with the file, then please email us at

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