Nuffield Health
ADVERTISING / UX DESIGN / EMAIL MARKETING
Brand / UX Design
GP&Me
A smarter way to see your doctor
GP&Me is establishing itself as a game-changer in the health tech space, partnering with the NHS to create ‘virtual clinics’ designed to streamline care.
The opportunity
Still operating on a model largely created when it was founded in 1948, the NHS is struggling under the weight of its own success. Many A&E arrivals aren't being treated or admitted within four hours, with some waiting more than two weeks for a GP appointment. GP&Me represents a significant step forward, providing online appointment services and virtual consultations on mobiles, tablets and desktops, helping to reduce the pressure on doctor's surgeries.
The result
Working closely with the founders (two practicing GP's), Beyond crafted the entire GP&Me brand positioning - covering name generation, product design, UX, digital development and marketing strategy. The result is a beautifully simple platform providing intuitive access to online appointments for both young and old alike. A pilot version of the new application has successfully launched within the NHS and is currently undergoing user trials before a expanding further across the UK.
"The guys crafted an industry-leading brand. From the initial briefing process, they have consistently impressed with their vision and quality of output. As a creative team they have been the perfect marketing partners, always proactive and efficient."Founder, GP&Me
