The Primal Pantry
BRAND / WEB / SOCIAL
Advertising / UX Design / Email marketing
Whether you need prevention or cure, Nuffield Health is a not-for-profit organisation that exists to build a healthier nation through their healthcare services, hospitals and fitness clubs.
The HealthScore is an online, mobile fitness and lifestyle tool developed by Nuffield Health in collaboration with Dacadoo, allowing users to monitor health and wellbeing anytime, anywhere. The HealthScore programme team were looking to improve the way they engaged with their members.
In conjunction with a major new version of the HealthScore smartphone app, Beyond helped to define the visual approach and launch a new marketing campaign with a series of email bulletins to engage with their audience and encourage adoption.
"The user-centric approach was intrinsic in helping us improve the clarity and impact of our push-marketing campaigns."Head of Digital Services Operations, Nuffield Health