Dominique‘s

Elevating the art of fine foods 

Dominique’s is a premium fine foods brand born from a passion for artisanal craft, provenance and everyday indulgence. We were appointed to develop the brand identity and packaging system for a range of pantry staples that sit beyond traditional bakery — products that feel both essential and exceptional.

The challenge was to balance sophistication with warmth, and heritage with modernity. The identity draws on refined typography, considered use of space, and a restrained colour palette to communicate quality without clutter.

For the packaging, we established a clear labelling protocol prioritising hierarchy: Product name, Flavour, and an emotive Description that reinforces taste and craft. Materials were selected to enhance tactile authenticity with an uncoated finish that complements the brand’s artisanal positioning. Photography and layout were designed to feel intentional and premium, allowing each product story to unfold clearly and confidently.

Dominique’s now presents as a cohesive, elevated collection — pantry essentials that feel both crafted and covetable — setting a foundation for meaningful growth with discerning retailers and consumers alike.