Go Zero

Sustainable travel, without compromise.

The team at Go Zero is driven by an unwavering ambition to help people and businesses lower their CO2 emissions with a unique series of products; a fleet of Tesla-exclusive, chauffeur driven vehicles and an intuitive, affordable domestic EV charger.

As one of the UK’s pioneering travel firms, Go Zero required a brand identity that encapsulated their world-class technology, wealth of knowledge and unique resources. It was important for them to be presented as a professional company with gravitas while still capturing the young and courageous spirit of a challenger brand.

Our key challenge was to drive greater attribution back to the Go Zero parent brand, whilst enabling the sub-brands to exist on their own merits. We defined the master logo and created a design system that formed the basis of all the sibling brands. By creating vibrant colour palettes and a distinctive tone of voice we enabled the master brand and individual sub-brands to communicate to their respective audiences.