WW

The Real Weight Watchers

We were thrilled when Weight Watchers appointed Beyond to take over their TV advertising campaigns. Our challenge was to communicate the brand’s liveable approach to weight management and establish Weight Watchers as the best choice for people who want to lose weight, without compromise.

The idea

The initial concept was to re-establish authenticity in every aspect of the brand. The campaign kicked-off with a TV ad, celebrating the success of six real Weight Watchers members from across the UK. Through their real-life accounts, we were able to showcase some of the things that make the Weight Watchers programme so unique.

The result

The result is a content-rich campaign featuring some of the inspiring Weight Watchers members. Chris Stirk, Weight Watchers UK General Manager, comments: “Our latest advert has been inspired by our amazing members. It has been created as a celebration of the journeys and achievements of every single Weight Watchers member and we are proud to be able to bring a handful of the millions of success stories to TV screens across the country.”