Mayfield
BRAND / PACKAGING
Brand / Packaging
Little Big Flavour Kits is like having a globetrotting travel guide in your kitchen, with a thirst for knowledge and a passion for food.
Our challenge was to match the quality of these spice kits with a retail-ready pack that conveys the authenticity of the product; traditional Sri Lankan meals, easy to prepare and sustainably sourced.
In rethinking the brand identity and packaging design, it was important that we retain the founder’s passion for sustainability. The box itself is a revolution, cleverly folding to contain the contents without the use of any adhesives. The flaps fit together to create a container that’s super-efficient, sustainable and 100% recyclable.
The final design has generated a hugely positive effect, so we’re really excited to see the next stage of growth for this business.
"The rebrand has revitalised our image and strengthened our position in the market."Founder, Little Big Flavour Kits