The Primal Pantry
BRAND / WEB / SOCIAL
Brand / Packaging / Web
Wraps & Wings is a fast-food franchise that has been serving their customers for over 10 years. The business was founded with the goal of bringing more healthy fast food to every corner of the UK. With over 30 locations to date, the ambition is to grow and further expand their busy chain of takeaway and fast-food restaurants.
Our brief was to reposition the business for growth. By modifying the existing brand we aimed to develop an identity that feels more established, whilst retaining all of the most recognisable components. The objective was to drive the business forwards by changing customers’ perceptions of the brand. The result is a more credible and consistent identity that propels the business into the next stage of growth and success.
"Our new rebrand elevates W&W and propels our business into the next stage of growth and success."Founder, Wraps & Wings