• Work
  • Studio
  • Contact
  • Resources
  • Templates
  • Blog

© 2025 The Food Brand Guys. Privacy Policy .

Are you back on the beers this weekend?

As we move into the second half or Dry January, some of you might be having a wobble or relying on willpower alone.

2 minute read

Three reasons to consider CGI for your pack shots

CGI product shots are everywhere these days. Digital rendering techniques can make CGI product shots a cost-effective solution.

3 minute read

Are your packshots optimised for the digital shelf?

If you sell online, it’s crucial to create mobile optimised imagery (MOI) for the digital shelf. Research shows there is a significant uplift in sales.

1 minute read

Trends in sustainable packaging for food brands

Brands are reviewing their packaging strategies to align with their sustainability goals. Here are some key trends in sustainable packaging for food brands.

3 minute read

Get your messaging hierarchy right

Packaging needs to resonate with your target audience, but that’s not just about deliciously appetising photography. The design needs to work.

2 minute read

Make your food brand packaging pop!

Colour is a powerful tool for brand builders. You can even use colour to convey to the brain what taste is to be expected, so make your packaging pop!

3 minute read

Boost sales for your vegan food brand

Over the past few years there has been a huge shift towards plant-based eating. Read our essential tips to improve your brand packaging design.

4 minute read

Food & Drink Branding Trends 2023

Branding trends are always evolving. Here we take a look ahead at some of the predicted trends that will affect the food and beverage sector in 2023.

5 minute read

B Corp impact report 2022

It‘s been a year since we attained our B Corp certification. Our impact report for 2022 highlights some of the changes we’ve made to our business.

2 minute read

Principles for packaging that sells

Food and drink packaging needs to work in two ways. The primary function is to protect your product, but the principle aim is to attract more customers.

4 minute read

The value of investing in your brand

Your brand is not your logo, it’s your reputation. And that’s your secret sauce; the key to differentiation in today’s super-competitive world.

4 minute read

Top five secrets of brand storytelling

A good story is not just for entertainment. Brand storytelling is the use of narrative techniques to connect with consumers.

5 minute read

Food brand festival time

This week we were at the annual Bread & Jam Festival, which turned out to be the biggest and most inspiring festival yet.

2 minute read

Food brand start-up package

Seeing so many new start-up ventures coming to market, we have developed a new start-up package to help fledgling brands gain a competitive advantage.

5 minute read

Brands on a mission

This week we hosted a workshop for some of the amazing members at Mission Kitchen — London’s premier shared workspace community for independent food businesses.

2 minute read

Bringing food to life

This was a lively ‘lunch and learn’ as we co-hosted another Food Folk event this month, complete with fish tank and blow torch.

2 minute read

Welcome to Food Folk

This was the inaugural Food Folk event, a really exciting day as we co-hosted our first live event in quite a while.

2 minute read

Cooking up some big ideas?

Our friends at Mission Kitchen have opened their Development Kitchen, training facilities and an inspiring event space.

1 minute read

Eating with your eyes

If you would like to make your product stand out from the competition, investing in photography will ultimately pay you back.

2 minute read

Rise of the food brand start-up

Food brand start-ups are on the rise, but many people are unaware of the challenges involved in building solid foundations for a food brand.

2 minute read

The essential brand pillars

Your brand pillars encapsulate what the brand stands for, why it’s unique, and how it communicates. These are the foundations for your brand.

5 minute read

The power of colour in brands

Colour psychology is about more than just associating a brand with its signature colour. It’s about the feelings and emotions these colours inspire in us.

5 minute read

Six ways to motivate consumers to choose your brand

Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.

3 minute read

The unstoppable rise of NOLO beers

Christmas is coming, traditionally a time of celebration and indulgence; get the beers in and let your hair down.

2 minute read

Brand refresh or rebrand?

People often think ‘brand’ refers to a name and logo. In reality, a brand is made up of multiple elements that can be assessed and reworked to varying degrees.

2 minute read

We are a Certified B Corporation™

We are proud to announce that we have attained the B Corp certification. We’ve always admired the movement and we’re excited to become part of the community.

3 minute read

The Food Brand Guys™ sponsor the Bread & Jam Festival

This week is the inaugural Bread & Jam Festival. We’ll be there to meet with brands, we’ll also be giving away three ‘Brand Health Check’ sessions.

1 minute read

Brand purpose and why it matters more in 2021

In a post-COVID world, where the economic consequences remain uncertain, your brand’s true purpose becomes clear.

1 minute read

Email

hello@thefoodbrandguys.com

Newsletter

Stay in touch

Connect

© 2025 Beyond Design UK Limited T/A The Food Brand Guys®
Registered in England & Wales No. 05365386.
VAT Registration No. 818 2100 61.
All rights reserved. Privacy Policy

We offset our carbon footprint via Ecologi