The power of colour in brands

Colour psychology is about more than just associating a brand with its signature colour — it’s about the feelings and emotions these colours inspire in us.

5 minute read

Six ways to motivate consumers to choose your brand.

Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.

3 minute read

The unstoppable rise of NOLO beers.

Christmas is coming, traditionally a time of celebration and indulgence; get the beers in and let your hair down.

2 minute read

Brand refresh or rebrand?

People often think ‘brand’ refers to a name and logo. In reality, a brand is made up of multiple elements that can be assessed and reworked to varying degrees.

2 minute read

We are a Certified B Corporation™.

We are proud to announce that we have attained the B Corp certification. We’ve always admired the movement and we’re excited to become part of the community.

3 minute read

Three reasons to consider CGI for your pack shots.

CGI product shots are everywhere these days. Digital rendering techniques can make CGI product shots a cost-effective solution.

3 minute read

The Food Brand Guys™ sponsor the Bread & Jam Festival.

This week is the inaugural Bread & Jam Festival. We’ll be there to meet with brands, we’ll also be giving away three ‘Brand Health Check’ sessions.

1 minute read

Brand purpose and why it matters more in 2021.

In a post-COVID world, where the economic consequences remain uncertain, your brand’s true purpose becomes clear.

1 minute read