© 2023 The Food Brand Guys.
Over the past few years there has been a huge shift towards plant-based eating. Read our essential tips to improve your brand packaging design.
4 minute read
Branding trends are always evolving. Here we take a look ahead at some of the predicted trends that will affect the food and beverage sector in 2023.
5 minute read
It‘s been a year since we attained our B Corp certification. Our impact report for 2022 highlights some of the changes we’ve made to our business.
2 minute read
Food and drink packaging needs to work in two ways. The primary function is to protect your product, but the principle aim is to attract more customers.
Your brand is not your logo, it’s your reputation. And that’s your secret sauce; the key to differentiation in today’s super-competitive world.
A good story is not just for entertainment. Brand storytelling is the use of narrative techniques to connect with consumers.
This week we were at the annual Bread & Jam Festival, which turned out to be the biggest and most inspiring festival yet.
Seeing so many new start-up ventures coming to market, we have developed a new start-up package to help fledgling brands gain a competitive advantage.
This week we hosted a workshop for some of the amazing members at Mission Kitchen — London’s premier shared workspace community for independent food businesses.
This was a lively ‘lunch and learn’ as we co-hosted another Food Folk event this month, complete with fish tank and blow torch.
This was the inaugural Food Folk event, a really exciting day as we co-hosted our first live event in quite a while.
Our friends at Mission Kitchen have opened their Development Kitchen, training facilities and an inspiring event space.
1 minute read
If you would like to make your product stand out from the competition, investing in photography will ultimately pay you back.
Food brand start-ups are on the rise, but many people are unaware of the challenges involved in building solid foundations for a food brand.
Your brand pillars encapsulate what the brand stands for, why it’s unique, and how it communicates. These are the foundations for your brand.
Colour psychology is about more than just associating a brand with its signature colour. It’s about the feelings and emotions these colours inspire in us.
Consumer motivation is driven by thoughts, feelings and beliefs. If your brand fulfils those needs, you will make that emotional connection with your audience.
3 minute read
Christmas is coming, traditionally a time of celebration and indulgence; get the beers in and let your hair down.
People often think ‘brand’ refers to a name and logo. In reality, a brand is made up of multiple elements that can be assessed and reworked to varying degrees.
We are proud to announce that we have attained the B Corp certification. We’ve always admired the movement and we’re excited to become part of the community.
CGI product shots are everywhere these days. Digital rendering techniques can make CGI product shots a cost-effective solution.
This week is the inaugural Bread & Jam Festival. We’ll be there to meet with brands, we’ll also be giving away three ‘Brand Health Check’ sessions.
In a post-COVID world, where the economic consequences remain uncertain, your brand’s true purpose becomes clear.